NASCAR Cup Series driver Chase Elliott (9) celebrates winning the NASCAR Cup Series AutoTrader EchoPark 400 at Texas Motor Speedway. Michael C. Johnson-USA TODAY Sports

Chase Elliott breaks Hooters sponsorship curse

Originally posted on Larry Brown Sports
By Renzo Pocholo Salao | Last updated 4/14/24

Chase Elliott killed two cursed birds with one stone on Sunday by winning the AutoTrader EchoPark 400 at Texas Motor Speedway in Fort Worth, Texas.

With Elliott’s victory, the Hendrick Motorsports driver finally snapped his 42-race winless streak in the NASCAR Cup Series that dates back to 2022.

The 28-year-old also ended the longstanding Hooters sponsorship curse that had lasted over three decades. No driver racing with Hooters as its main sponsor had won since Alan Kulwicki back in 1992.

The Hooters Curse is broken!

This is the first time a car with Hooters primary sponsorship has won a NASCAR race since Alan Kulwicki at Pocono on June 14, 1992. 31 years, 10 months ago pic.twitter.com/4JntyMXkHl

— nascarman (@nascarman_rr) April 14, 2024

Kulwicki along with two Hooters executives died in a plane crash on April 1, 1993. The restaurant chain has sponsored a few other drivers since Kulwicki’s death, but none had won a race until Elliott did on Sunday.

The history was not lost of Elliott. During a post-race interview, the 2020 NASCAR Cup Series winner called it a “dream of mine” to pay homage to Kulwicki with a win.

“Hooters has been a partner of ours for a number of years now,” said Elliott. “And it’s been a dream of mine to pay respect to the late Alan Kulwicki and drive in this car to a victory.”

"It's been a dream of mine to pay respect to Alan Kulwicki."- Chase Elliott after his Texas win pic.twitter.com/dNE4ySz2hu

— FOX: NASCAR (@NASCARONFOX) April 14, 2024

Hooters has backed Elliott as a primary sponsor for eight years running. The company first became a two-race primary sponsor for Elliott back in 2017. Hooters then signed on as Elliott’s primary sponsor for three races beginning in 2019.

Elliot’s win was just the fourth time ever a NASCAR driver has won with Hooters as their primary sponsor. Kulwicki was responsible for the first three, which were all in the span of 301 days.

This article first appeared on Larry Brown Sports and was syndicated with permission.

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